How SEO has changed over the years
The world of SEO has undergone many changes in the past decade. The introduction of Google in 1994 changed the face of the web and its algorithms. In the early days of the Web, search engines used basic criteria that were easy to manipulate. Now, they use a complex algorithm to determine a website’s ranking. In the same year, Google introduced the Penguin and Panda updates to its algorithm. These updates have resulted in the creation of a more efficient search engine.
The use of coding made site ranking easier to calculate. However, webmasters began to adopt aggressive strategies to earn money through their websites. Creating a free template for a site may have numerous links all over it. In addition, some company websites use link farms that consist solely of links. This lowers the quality of search results. With the changes in algorithms, SEO practices have undergone a revolution. Listed below are some of the key changes that have affected the industry.
SEO is Always Changing
In 2005, Google launched its Big Daddy algorithm, which analyzed the intent behind a keyword query. This algorithm is a type of semantic search and uses artificial intelligence to determine what content is relevant to a particular search. The Hummingbird algorithm was implemented on August 26, 2013. After months of research, Google announced that the new algorithm would enable it to understand the relationships between words and phrases. In September 2013, Google announced another change. As a result, SEOs now have to consider the intent of the user behind a keyword query.
The first major change to SEO strategies involved the introduction of mobile and social search. Google introduced a feature called Latent Semantic Indexing, which identifies relevant words and phrases in pages. It also focused on the quality of content, a key factor in SEO. Prior to this, SEO practices were heavily based on keyword stuffing and did not consider content or relevance. But nowadays, quality content is crucial in gaining top search rankings.
In recent years, the evolution of Google’s algorithm has meant that SEO has been radically changed. The importance of keyword-optimized content has been emphasized. While keywords are still a primary part of SEO, it is no longer the king. Instead, the focus is on content, which is a combination of keywords, links, and meta descriptions. Those are the key factors in SEO. The changes in the industry are a major step forward for online marketers.
Before the introduction of Google’s algorithm, SEO specialists were primarily focused on building backlinks with high authority. The use of keywords was less effective than it is today. It was also difficult to target the right audience for your business. It was important to create a niche that spoke to the needs of the consumers. During the 1990s, SEO was all about optimizing websites for the right keywords. Moreover, Google’s algorithm was more accurate. In the last decade, it has shifted the focus from keyword-centric to consumer-focused.